AI

Smart Ideas Summit 5: AI Client Acquisition Strategies Speaker: Joey Frampus, Managing Director of Sales, Butler Street The staffing industry is evolving fast. The firms leading the way are those that are embracing AI-driven client acquisition strategies to drive smarter, more sustainable growth. At Smart Ideas Summit 5, Joey Frampus shared The A.R.E. Advantage, a […]

TL;DR:What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank in the tools shaping how […]

TL;DR:What is AIO? It stands for AI Optimization—a strategy to help your staffing firm show up when people ask tools like ChatGPT, Gemini, or Perplexity for recommendations. If you’re still only thinking about SEO, you’re missing where your next clients and candidates are really looking. What is AIO? If you’ve been wondering, “What is AIO?” […]

I recently had the chance to speak at the TempNet Fall Conference in Salt Lake City on a topic that’s top of mind for many staffing and recruiting leaders: artificial intelligence. AI has gone from novelty to necessity almost overnight. Whether you’re scrolling TikTok, searching Google, or asking ChatGPT for dinner ideas, the way people […]

Or: How I Learned to Stop Worrying and Love Writing with the AI If you lead a staffing firm, you’ve felt the panic. “AI is coming for your job!” they shout, like it’s the incoming asteroid in the movie Armageddon before Bruce Willis blew it to smithereens. But what if AI isn’t the villain? In […]