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A lot of staffing and recruiting firms still market as if the opportunity begins when a client has an open requisition. It makes sense. A req feels concrete. It signals urgency. It gives sales a reason to reach out. It looks like the right moment to push harder. But in today’s market, that approach is […]

There’s a conversation happening in staffing firms across the country right now. It usually sounds something like this: “The market is slow. Job orders are soft. We just have to grind through it.” And yes, that is partly true. Hiring is cautious. Budgets are tighter. Decisions that used to take two weeks now take two […]

Haley Marketing today announced the launch of Rogue Active Intelligence, Inc., a new company focused on bringing practical AI and automation to digital marketing. The company’s flagship product, RogIQ, is designed to help marketing teams streamline strategy, content planning, content creation, review, approvals, publishing, and execution through a more intelligent, human-guided workflow. A Smarter, Human-Guided […]

Get to Know Lauren We’re excited to welcome Lauren Kemblowski to Haley Marketing Group as our new Administrative Operations Coordinator, reporting to Robin Kurtz, Director of Accounting. Lauren brings a strong background in administrative and sales operations support, most recently as a Sales Administrator at Valmar Merchant Services and previously as a Sales Operations Administrator […]

Get to Know Mariana Mariana brings more than six years of experience in digital marketing, with deep expertise in SEO strategy, paid media, content creation, and performance analysis. She holds a Bachelor’s Degree in Social Communications and recently completed her Master’s in Digital Marketing—demonstrating her passion for continuous learning and growth. Throughout her career, Mariana […]

In this episode of Take the Stage InSights, Brad Bialy sits down to interview ChatGPT (yes…the AI-powered LLM) to unpack the real state of staffing, the rise of AI, and what firms must do now to stay relevant in a rapidly shifting talent market. About the Guest For sake of this conversation, ChatGPT was primed […]

Please join us in giving a big Haley Marketing welcome to Sofía (Sofi) Guzmán, who’s joined our team as a Digital Marketing Advisor, reporting to Aaron Eastlack, Director of Digital Marketing. Sofía is based in Bogotá, Colombia, and brings a rich background in journalism, communication, and digital strategy to her role. With a degree in […]

We’re thrilled to welcome Sergio Vargas to the Haley Marketing team as our newest Digital Marketing Advisor! With six years of B2B marketing experience and a sharp eye for paid media strategy, Sergio joins our Recruitment Marketing division where he’ll help staffing agencies optimize their programmatic job advertising campaigns. His work will focus on delivering […]

In this episode of Take the Stage, Brad Bialy sits down with Ashley Andersen to reframe stress as a signal—not a setback—and explore how leaders can build mental strength, stay grounded in uncertainty, and keep showing up without burning out. About the Guest Ashley Andersen is the Founder & CEO of EzraSage, where she helps high-performing […]

Smart Ideas Summit 5: AI Client Acquisition Strategies Speaker: Joey Frampus, Managing Director of Sales, Butler Street The staffing industry is evolving fast. The firms leading the way are those that are embracing AI-driven client acquisition strategies to drive smarter, more sustainable growth. At Smart Ideas Summit 5, Joey Frampus shared The A.R.E. Advantage, a […]

Smart Ideas Summit 5: AI and SEO for Staffing Firms Speakers: Brad Smith, Chief Strategy Officer, & Shaun Chojnacki, Digital Marketing Advisor, Haley Marketing Search isn’t dead—it’s evolving. In one of the most talked-about sessions of Smart Ideas Summit 5, Brad Smith and Shaun Chojnacki break down how AI and SEO for staffing firms are […]

In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore why great marketing must align with great service—and how modern staffing firms can blend both to win more business. About the Guest Steve Gipson is a 15-year recruiting industry veteran and the Director of Sales and Operations at Recruiters Websites. His […]

TL;DR:What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank in the tools shaping how […]

TL;DR:What is AEO? It stands for Answer Engine Optimization—a modern search strategy that helps your staffing firm get featured in direct answers, snippets, and zero-click results on Google, Bing, and AI-powered tools. This post explains how AEO works, why it matters to staffing companies, and how to optimize your content for it. What is AEO, […]

TL;DR:What is AIO? It stands for AI Optimization—a strategy to help your staffing firm show up when people ask tools like ChatGPT, Gemini, or Perplexity for recommendations. If you’re still only thinking about SEO, you’re missing where your next clients and candidates are really looking. What is AIO? If you’ve been wondering, “What is AIO?” […]

In this episode of Take the Stage, Brad Bialy sits down with Lia Taniguchi to unpack Bullhorn’s 2025 Grid Talent Trends Report and explore how data, AI, and human connection are reshaping the candidate experience in staffing and recruiting. About the Guest Lia Taniguchi is the Senior Research Manager at Bullhorn, leading global market research […]

Why Facebook Job Listings Are a Big Win for Staffing Firms TL;DR: Facebook has relaunched job listings for U.S. businesses—ideal for entry-level and local roles. Posting Facebook job listings is easy and free (or low cost), and can reach untapped local talent. Optimize posts for AI and SEO using clean formatting, keywords, and structured content. […]

We’re thrilled to welcome Jay Bennett to the Haley Marketing team as a Senior Developer supporting our AI-powered content marketing platform, RogIQ. Jay brings over a decade of hands-on software development experience, with a strong foundation in creative problem-solving, UI/UX design, and technical strategy to our team: “We’re excited to welcome Jay Bennett to the […]

Most staffing leaders don’t lack ideas. They lack consistent follow-through. That was the central theme in Excellence in Execution—a session that explored how the best staffing firms create standout candidate and staffing client experiences by focusing less on shiny new strategies and more on flawless, repeatable execution. In other words: 20% strategy, 80% execution. It’s […]

The market is shifting—is your strategy? Staffing industry trends in 2025 paint a challenging picture: talent demand remains high, but growth in the industry is slowing—and for many firms, even declining. In 2023, the industry shrank nearly 9%. 2024 didn’t fare much better. And early numbers from 2025? Still in the red. This was the […]

In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common (and easily fixable!) mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions. About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content […]

Most staffing firms start with a clear goal: fill open roles. But as markets evolve and client needs grow more complex, that’s no longer enough. Enter staffing solutions selling—a shift from filling seats to solving business problems. During this powerful session at Staffing World 2025, industry experts challenged leaders to rethink how they engage clients […]

Smart Ideas Summit 5: Sales Pipeline Optimization for Staffing Speaker: Rochelle Carrington, President, Bulletproof Management Tired of chasing prospects who never call back? You’re not alone. In her Smart Ideas Summit 5 session, Rochelle Carrington, President of Bulletproof Management, shows staffing professionals how to take control of their sales process through smarter, more consistent sales […]

What makes the best… the best? Every industry has its standouts. The firms that seem to grow faster, close more deals, retain top talent, and win client trust like it’s second nature. So what’s their secret? That’s exactly what session #3 at Staffing World 2025 explored—how top staffing firms build their edge. And spoiler alert: […]